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The website states the following, "Incident Command System General Message Form." We analyzed that the web site also said " The ICS 213 General Message Form was originally designed as a multipart self-copying form for use as an interoffice memo." It also stated " Since its inception, both the usage and physical embodiment have changed significantly. Because of the General Message Forms increased usage between physically distant locations, the information for an ICS 213 General Message Form is often transcribed onto a blank form or entered electronically via a computer word processing program." The header had ICS 213 General Message Form as the highest ranking search term. This keyword was followed by incident management, disaster response, and emergency messages which isn't as urgent as ICS 213 General Message Form. The other words they uses is emergency communications. emcomm is also included and might not be seen by search crawlers.